Personal Information We Collect or Process

When we use the term “personal information”, we refer to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
• Your communications with us including information you include in communications with us, for example when you send a customer service inquiry.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Provide, personalize and improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate or take action regarding fraudulent, illegal, harmful or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or other access credentials with anyone.
• Communicate with you. We use your personal information to provide customer service, respond to your requests, provide effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or ongoing litigation, or other legal proceedings, and to enforce our terms or policies or investigate potential violations thereof.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and deliver advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share your information for purposes of showing you targeted advertising and marketing content based on your online activity across different merchants and websites. You may exercise your rights to object to such uses here.
• When you instruct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than where you reside, in order to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, you may consult the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content of such platforms or their owners or operators, unless otherwise stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period for your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right of access/right to know. You may have the right to request access to personal information we hold about you.
• Right to erasure. You may have the right to request that we delete personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You may opt out at any time by using the unsubscribe link included in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise these rights through the designated areas on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and your rights, including rights relating to data processed by Shopify, you may visit https://privacy.shopify.com/fr.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting such a request from an agent, we will require proof that the agent has been authorized by you to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to lodge a complaint regarding our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or by lodging a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.